COURSE CURRICULUM

The BSc (Honours) Business Management and Artificial Intelligence program provides students with the knowledge and skills needed to lead in industries where business strategy and artificial intelligence intersect. In the first year, students gain a solid grounding in contemporary business management, foundations of business, data analysis, AI applications, and cultural understanding, establishing the core principles required for business decision-making in a technologically evolving environment. In the second year, learning focuses on the application of AI in business, programming, managing business performance, and practical business management practices, equipping students with technical and managerial skills to integrate intelligent technologies into organisational processes. In the final year, students consolidate their learning through modules on AI data-driven insights, business simulations, consultancy projects, and strategic management in global and digital contexts. This combination of academic, technical, and practical experience prepares graduates for careers in business analytics, AI-enabled management, consultancy, and strategic leadership roles, providing a competitive advantage in a business landscape increasingly shaped by artificial intelligence and data-driven decision-making.