COURSE CURRICULUM

The BA (Honours) Business Management and Marketing program is a four-year course designed to provide students with a strong foundation in business management alongside specialised marketing expertise, preparing them for careers in dynamic and competitive business environments. In the first year, students develop core skills through modules such as Contemporary Business Management, Foundations of Business, Foundations of Marketing, and Understanding People and Cultures, focusing on analytical thinking, marketing principles, and cultural awareness. The second year expands knowledge with Applied Business Management Practices, Building Customer Value, and Managing Business and Financial Performance, complemented by elective options including Developing Your Business Idea, Experiential Marketing Events, Foreign Languages, Study Abroad opportunities, and The Digital Customer Experience, allowing students to tailor their learning to career goals and gain international exposure. The third year emphasises professional development through the Undergraduate Sandwich Placement Applied Professional Diploma, providing practical industry experience and insights into real-world business and marketing operations. In the final year, students consolidate their learning through core modules including the Consultancy Project in Business Management, Strategic Marketing and Brand Management, and Strategy in the Global and Digital Environment, alongside electives such as Consumer Psychology, Contemporary Leadership in Context, and Marketing in a Global Context. This structure equips graduates with strategic, analytical, and leadership skills, combined with practical marketing expertise, preparing them for careers in marketing, brand management, consultancy, digital marketing, and global business management.