COURSE CURRICULUM

The MSc AI for Business at Royal Holloway offers a comprehensive curriculum designed to prepare students for the integration and management of artificial intelligence in modern business environments. Core modules cover practical and strategic aspects of AI, beginning with AI in Practice, which equips students with hands-on experience of implementing AI solutions. AI and the Future of Work examines how intelligent technologies are transforming organisational structures, job roles, and workforce dynamics. Business Intelligence and Digital Strategy and Business Models provide students with the tools to analyse data, optimise operations, and develop innovative strategies for competitive advantage. Responsible AI and Digital Innovation focuses on the ethical, legal, and societal implications of AI, ensuring graduates can implement solutions responsibly. Digital Transformation and Governance and Emerging Technologies in Business explore how organisations can adopt new technologies effectively while maintaining robust governance frameworks. Research & Consulting Methods prepares students to apply rigorous methodologies in problem-solving, and the Consulting Project offers practical experience in delivering AI-driven solutions for real business challenges. Throughout the course, emphasis is placed on critical thinking, strategic decision-making, and practical application, enabling graduates to confidently manage AI initiatives, drive innovation, and maximise the value of AI technologies within a diverse range of organisational contexts.