COURSE CURRICULUM

The MA Management and Branding program combines advanced management training with a specialist focus on branding, preparing students to lead in today’s competitive business environment. In the first term, students build a strong foundation in management through modules on budget planning, processes and strategy, as well as international staff and client management, while also engaging in Masters Perspectives sessions and the option to pursue a language or elective module. In the second term, the focus shifts to applying this knowledge within a branding context. Students explore the full journey of managing products and services, from initial ideation to innovation, alongside studying corporate, product and services branding in depth. This allows them to understand how to design, position and manage brands effectively across global markets, while also addressing the challenges of differentiation, consumer expectations and brand value creation. Professional Perspectives modules ensure students engage directly with industry practice, gaining insights from experts and applying their learning in practical contexts. In the final term, the program culminates in a major independent project, enabling students to research and address a real-world branding or management challenge. This course develops creative, analytical and strategic skills to thrive in brand management leadership roles.