COURSE CURRICULUM

The MA International Fashion Marketing provides students with a comprehensive understanding of the global fashion industry, blending theoretical knowledge with practical application to prepare for leadership roles in marketing. Core modules cover key areas such as fashion trends, buying and distribution, branding, marketing communications strategies, marketing strategy, research methods and the global fashion consumer. Together, these modules build a strong foundation in understanding consumer behaviour, strategic decision-making and the dynamics of international fashion markets. In addition to core studies, students can tailor their learning through a range of elective modules. In the first term, options include Fashion PR and the Fashion Show, Luxury Experiences or a language elective via Regent’s Connect. The second term allows students to explore Entrepreneurship and Luxury, Fashion Retail Marketing or continue with a language elective. The third term provides the choice of completing a Dissertation or undertaking an Individual Consultancy Project, enabling students to either pursue in-depth academic research or gain hands-on experience by solving real industry challenges. Through this combination of core and elective modules, the program equips students with the expertise, creativity and strategic skills to succeed in the fast-paced, global fashion marketing sector.