COURSE CURRICULUM

The Business and Marketing program is designed to equip students with the skills and knowledge required to excel in a dynamic global marketing environment. In the first year, students build a strong foundation in organizational culture, finance, markets, and legal frameworks, alongside core marketing concepts such as customer-led marketing and channel management. The curriculum integrates practical modules like Exploring Industry and Entrepreneurship and offers a selection of London Perspectives, Global Perspectives, and language courses to enhance cultural awareness and communication skills. In the second year, students advance their expertise with modules in integrated marketing communications, data-driven marketing, and sustainable operations, while also having the opportunity to participate in Experiencing Industry and Entrepreneurship modules, including entrepreneurial challenges, placements, or industry projects, and even study abroad. The third year focuses on strategic and innovative marketing approaches, including value-driven strategic marketing, disruptive strategies, and major project work that allows students to apply their learning to real-world marketing challenges. Elective modules and language options throughout the program offer flexibility for students to tailor their studies to individual interests and career goals. By combining theoretical knowledge with practical application, the program prepares graduates to think creatively, analyze market trends, develop strategic marketing campaigns, and succeed as adaptable and innovative professionals in global marketing and business management roles.