COURSE CURRICULUM

The Luxury Brand Management program is designed to equip students with the knowledge and skills necessary to excel in the high-end business sector. In the first year, students build a strong foundation in business and luxury brand management, exploring core subjects such as organizational culture, reputation, finance, markets, and legal frameworks, along with the history and perspectives of luxury. They also engage in learning perspectives and industry exploration modules, while having the option to study languages or global and London-focused perspectives to broaden their understanding of international business environments. In the second year, the focus shifts to specialized topics, including luxury branding, sustainable operations, and data-driven marketing, allowing students to apply their foundational knowledge to real-world challenges. Additionally, students may choose industry-focused experiential modules such as entrepreneurial challenges, placements, or industry projects, and they have opportunities to study abroad to gain international exposure. The third year emphasizes advanced skills in developing and launching a luxury business, exploring disruptive strategies and models, and completing a Major Project that synthesizes learning into a practical, industry-relevant outcome. Throughout the program, students cultivate strategic, analytical, and creative skills essential for managing luxury brands, delivering innovative solutions, and driving growth in a competitive, global luxury market.