COURSE CURRICULUM

In the first year of the digital marketing degree, students are introduced to the fundamentals of marketing within a digital context, alongside essential business and management practices. They begin to build technical capabilities through modules like web design and coding basics, while also exploring the creative aspects of promotion and communication design. The year also includes two Professional Life Practice modules, where students start to develop and explore their personal and professional approach to digital marketing. This foundational year aims to establish both practical and theoretical understanding, enabling students to navigate the rapidly evolving digital landscape.The second year focuses on deepening knowledge and applying it more creatively and strategically. Students explore photography and visual creation to strengthen their content production skills, while digital psychology helps them understand consumer behavior in the online space. The curriculum also encourages entrepreneurial thinking and responsible business practices through enterprise and innovation modules. Students further develop their professional identity by applying their practice in real-world contexts and through work-based learning opportunities, helping them gain valuable industry experience.In the final year, students move into more independent learning. They develop and execute marketing campaign plans, while also engaging with advanced topics like emerging technologies, artificial intelligence, and market research through applied research methods. A major component of this year is the Independent Dissertation Project, allowing students to research a topic of interest in depth, demonstrating their critical thinking and analytical skills. The final Professional Life Practice module encourages students to situate their professional development in preparation for graduation and employment. By the end of the course, students will have developed a strong portfolio, showcasing a combination of technical, creative, strategic, and research capabilities, making them well-prepared to enter the digital marketing industry or pursue further professional opportunities.