COURSE CURRICULUM

In the first year of the Fashion Promotion and Communication degree, students are introduced to the core principles of branding and the foundations of campaign development within the fashion industry. They begin building essential creative skills across a range of mediums, including photography, film, illustration, social media, graphics, and digital storytelling. This foundational year also encourages students to begin exploring contextual studies and developing their understanding of fashion media, culture, and marketing through modules such as Key Concepts in Fashion Media, Promotion and Communication Design, and Fashion Advertising.In the second year, students delve deeper into multi-platform campaign creation, learning how to communicate brand stories across digital and traditional platforms. They develop technical skills in website building, digital production, and interaction design, while also refining their visual communication abilities. A critical part of this year involves industry engagement, as students undertake a work-based learning opportunity, applying their growing knowledge to real-world experiences. Modules during this stage include Fashion Narrative and Interfaces, Critical Discourse, and Visual Communication in Fashion.The final year is highly focused on professional readiness and independent work. Students take on a major self-directed project that showcases their ability to develop and execute a fashion promotion campaign from concept to delivery. They also participate in national and international competitions and create a comprehensive professional portfolio. Modules support the development of exhibition-ready work, fashion media presentation, and public installation. Students also complete a dissertation that reflects their contextual and critical thinking. The year is designed to prepare graduates with a strong portfolio, industry insight, and a clear creative voice ready to enter roles in fashion media, branding, PR, creative direction, and related fields.