COURSE CURRICULUM

The Fashion Buying and Brand Management degree offers a comprehensive journey through the key stages of the fashion product lifecycle, preparing students to thrive in global fashion markets. In the first year, students develop a strong foundation in fashion forecasting, brand management, buying from concept to consumer, and promotion. They are introduced to the digital tools necessary for effective brand communication and encouraged to begin shaping their personal brand identity. Modules include industry introductions, trend forecasting, buying and product development, and brand marketing strategies, along with professional life practice to support their personal and career development.In the second year, the course deepens students’ knowledge of branding through collaboration with industry professionals and cross-disciplinary peers. There is a strong focus on sustainability, ethical sourcing, merchandising, and visual merchandising in real-world contexts. Students participate in manufacturing visits to gain insight into the buyer’s role and undertake work-based learning to connect their academic experience with practical industry application. Modules such as Innovation and Collaboration and The Brand Experience help students explore commercial challenges and creative responses in the fashion sector.The final year is geared towards independent project development, where students conduct in-depth consumer and market research to identify a gap in the market. They are expected to propose a new brand, supported by a research report, range plan, tech packs, and creative visual outcomes. Contextual research is showcased in either a written or visual dissertation, reflecting both academic depth and industry relevance. The culmination of the program is a Final Major Project, supported by career planning through a Career Pack, equipping graduates with the confidence, strategy, and creative portfolio to step into roles in buying, merchandising, branding, or fashion business development in a competitive, fast-paced industry.