COURSE CURRICULUM

The MSc Business Analytics at Queen Margaret University is designed to equip students with the knowledge and practical skills needed to use data effectively for business decision-making and organisational success. Suitable for graduates from a wide range of academic backgrounds, the programme combines business management principles with advanced analytics techniques, preparing students for careers in today’s data-driven world. The course covers key areas such as data analytics, statistics, data visualisation, systems analysis, data architecture, forecasting, predictive modelling, strategic management, finance, and research methods. Students learn how to collect, manage, analyse and interpret both qualitative and quantitative data, transforming information into meaningful business insights that support strategic decisions. Practical learning is embedded throughout the programme through case studies, real-world business scenarios, industry engagement, and hands-on use of analytical tools and techniques. The curriculum also develops essential professional skills including problem-solving, critical thinking, communication, project management, and leadership. Additional modules explore contemporary business issues and the role of organisations in achieving sustainable development goals. The programme offers flexibility through full-time and part-time study options and provides opportunities to engage with business professionals, guest speakers, and industry partners. To complete the MSc, students undertake a 60-credit capstone project, choosing between a traditional dissertation, a Business Consultancy in Practice project involving a live organisational challenge, or a Business Incubation Programme that supports the development of a new business or social enterprise. Graduates are well prepared for a variety of careers, including Business Analyst, Data Analyst, Business Intelligence Analyst, Analytics Consultant, Operations Analyst, Market Research Analyst, and Management Consultant. Overall, the MSc Business Analytics provides a strong balance of technical analytical expertise and business management knowledge, enabling graduates to use data strategically, solve complex business problems, improve organisational performance, and create value in a rapidly evolving global business environment.