COURSE CURRICULUM

This BA (Hons) International Hospitality, Tourism and Events Management programme is structured over four years to progressively develop students from foundational knowledge to advanced industry expertise. In Year One, students are introduced to the core concepts of hospitality, tourism, and events alongside essential business disciplines such as marketing, finance, management, and leadership. They engage in both theoretical and practical learning, including site visits, guest lectures from industry professionals, and hands-on vocational training such as food preparation, service skills, and group leadership. A key highlight is the opportunity to plan and deliver a live food event in collaboration with industry partners, helping students apply classroom learning in real-world settings. In Year Two, students prepare for a 20-week paid internship in the UK or abroad, supported by the university, while also deepening their understanding of consumer behaviour, digital marketing, operations management, and human resource management. This year focuses strongly on developing analytical, managerial, and industry-ready skills, along with practical workplace experience. Year Three builds on this foundation by exploring broader themes such as sustainability, global impacts, economic and social change, and innovation in the sector. Students also undertake research methods training, study enterprise development, and take part in planning and managing live events, with the option of studying abroad for one semester. In Year Four, students focus on advanced strategic thinking and professional practice, including modules on contemporary industry issues, change management, leadership, and business strategy. A major component is the dissertation, a 10,000-word independent research project, alongside a live consultancy project where students solve real problems for industry partners. Overall, the course is designed to produce highly skilled, industry-ready graduates with strong academic knowledge, practical experience, leadership ability, and global awareness, preparing them for careers in hospitality, tourism, and events management at both operational and strategic levels.