COURSE CURRICULUM

The MSc Marketing and Brand Management program develops advanced knowledge of how brands are created, managed, and communicated in a rapidly changing global and digital environment. Core modules focus on responsible and sustainable marketing, exploring how organisations align marketing strategies with long-term environmental, ethical, and social goals in line with global sustainability frameworks. Students study consumer behaviour through behavioural science, examining how psychological, social, and technological factors such as neuroscience, climate change, and digital innovation influence purchasing decisions. Research Methods for Marketers builds the ability to conduct independent, high-quality marketing research using both primary and secondary data. Strategic and Sustainable Brand Management and Brand and Marketing Communications develop expertise in brand strategy, new product development, and integrated communication across channels such as advertising, public relations, sponsorship, and digital platforms. Sustainable Global Marketing Strategy examines international markets, trade systems, and globalisation, with a strong emphasis on ethics and responsible growth. Digital and Social Media Marketing Strategy focuses on the strategic use of digital platforms to analyse consumer engagement and design effective campaigns. Additional modules in academic and professional development strengthen research writing, employability, and career planning. The program concludes with a Research Project for Marketers, where students complete a dissertation, consultancy, or group project, applying their learning to a focused marketing problem.