COURSE CURRICULUM

The MSc Management and Business Analytics combines management theory with advanced analytical and data-driven decision-making skills to prepare students for careers in business, consultancy, and organisational leadership. The program focuses on how data, statistics, and technology can be used to support strategic decisions and improve organisational performance. Students learn core techniques in business analytics, including data preparation, cleaning, modelling, visualisation, and interpretation, alongside the ethical use of data in decision-making. The course also explores business intelligence systems and their role in supporting organisational strategy, performance measurement, and policy development. Key modules develop skills in data-driven decision-making under uncertainty, leadership, organisational behaviour, and managing change in complex and international business environments. Students also study sustainable project management, focusing on environmental, social, and governance (ESG) principles and how sustainability is integrated into organisational projects and strategies. Statistical and econometric methods are applied to real-world datasets, helping students build strong quantitative and analytical capabilities. Leadership and employability development are also emphasised, enabling students to understand ethics, sustainability, technology, and equality in modern organisations. The program concludes with an applied independent project, where students integrate their learning to investigate a real business problem using analytical tools. Overall, it equips graduates with strong analytical, strategic, and leadership skills for data-focused business roles.