COURSE CURRICULUM

The MSc Global Marketing program at Oxford Brookes University provides students with advanced knowledge of international marketing, digital communication, consumer behaviour, and sustainable global business practices. Students explore how digital technologies, social media, and online platforms have transformed customer engagement and marketing strategy across international markets. Modules such as Digital and Social Media Marketing Strategy and Digital Marketing for Social Change focus on using digital tools, storytelling, online communities, and social campaigns to create meaningful customer connections and positive social impact aligned with the UN Sustainable Development Goals. The program also develops strong research, analytical, and professional skills through modules in marketing research methods, professional development, and sustainable consumer behaviour, helping students understand how culture, psychology, ethics, and global trends influence consumer decision-making. Optional modules allow students to specialise in areas such as luxury marketing, strategic brand management, sustainable global marketing strategy, and cross-cultural consumer behaviour. Students may also participate in international business study trips and practical industry-based experiences where they work alongside marketing professionals in organisational settings. The program concludes with a substantial Research Project for Marketers, where students complete a dissertation, consultancy project, client project, or synoptic enquiry. Overall, the course combines theory, research, and practical experience to prepare graduates for careers in global marketing, brand management, digital communications, market research, and international business strategy.