COURSE CURRICULUM

The MSc Global Events Management provides students with the knowledge and practical skills needed to manage and lead international events within the tourism, hospitality, and visitor economy sectors. The course explores the operational, social, cultural, environmental, economic, and political dimensions of global events while emphasising ethical leadership, sustainability, inclusivity, and responsible management practices. Students gain an understanding of how tourism, hospitality, and events industries interact and contribute to contemporary societies and economies. The program also examines digital marketing and consumer experience, teaching students how to create effective multi-channel marketing strategies for diverse global audiences. Leadership development is strengthened through mentoring opportunities with professionals from the international events, hospitality, and tourism industries, helping students build industry insight and professional confidence. Research methods training supports students in conducting high-quality academic and industry-focused investigations. Optional modules allow students to specialise in areas such as dark tourism, film-induced tourism, sustainable event planning, and revenue management, combining theory with practical application through real-world projects and case studies. The program concludes with a substantial research project or client-based consultancy project where students apply their analytical, problem-solving, and project management skills to real industry challenges. Overall, the course prepares graduates for careers in global events, tourism, hospitality, destination management, and related international industries.