COURSE CURRICULUM

The MSc Digital Marketing program at Oxford Brookes University provides students with advanced knowledge and practical skills in digital marketing, customer engagement, analytics, and responsible global marketing strategies. Core modules explore how digital technologies, social media platforms, artificial intelligence, and data-driven tools are transforming modern marketing and customer interactions. Students learn to design and evaluate digital marketing strategies, analyse customer behaviour, build customer profiles using big data and AI, and create meaningful engagement through ethical and sustainable marketing practices. The program also focuses on professional development, helping students strengthen employability, career planning, academic research, communication, and leadership skills. Research Methods for Marketing prepares students to conduct independent research using both qualitative and quantitative techniques, while modules on sustainable consumer behaviour and responsible marketing examine how marketing can contribute positively to society, global sustainability goals, and ethical business practices. Optional modules allow students to specialise in areas such as digital content marketing management, digital marketing analytics, and global business through study trips and practical projects. Students gain hands-on experience using real-world case studies, digital tools, AI applications, and marketing technologies to solve business challenges. The course concludes with a substantial Marketing Research Project, where students complete a dissertation, consultancy project, client project, or synoptic enquiry, developing advanced research, critical thinking, and problem-solving skills for careers in digital marketing and global business.