COURSE CURRICULUM

The BA (Hons) Marketing Management program provides students with a strong understanding of modern marketing practices, combining creativity, digital technology and strategic business thinking. In the first year, students build core knowledge in digital marketing, customer insights, management, finance, sustainability and ethical marketing, while developing academic, research and communication skills. The second year focuses on more advanced topics including consumer behaviour, brand management, marketing communications, customer experience and consultancy projects with real clients. Students also explore specialist areas such as social media and influencer marketing, creative digital marketing, entrepreneurship and omnichannel retailing. Practical learning is a major part of the course, allowing students to apply marketing theories to real business situations through workshops, live briefs and collaborative projects. In the final year, students deepen their expertise in marketing strategy, innovation, experiential marketing and future marketing trends shaped by technology, sustainability and global change. Students also develop their professional identity through personal branding and career-focused activities. Optional modules provide opportunities to specialise in areas such as global marketing, campaign management, B2B marketing and entrepreneurial business management. Throughout the degree, students gain valuable analytical, creative, leadership and problem-solving skills while using industry-standard tools and technologies, preparing them for careers in digital marketing, branding, advertising, social media, communications, consultancy and global business management.