COURSE CURRICULUM

The BA Digital Media Production and Marketing degree combines creative media production with marketing strategy to prepare students for careers in the digital and creative industries. In Year 1, students build foundational skills in digital filmmaking, sound production, technical media workflows, marketing principles, and consumer insight. They learn how to create digital shorts, record and edit audio-visual content, and understand how audiences and markets influence media and branding decisions. In Year 2, the course becomes more applied, focusing on brand management, social media and influencer marketing, and real-world production projects. Students work in teams to respond to client briefs while developing creative and strategic solutions, alongside optional study in areas such as digital consumer behaviour, film distribution, visual effects, and creative marketing. In Year 3, students refine advanced skills in marketing communications, creative industries practice, and digital marketing strategy while engaging with emerging trends, ethics, and innovation in the sector. Optional modules and capstone projects allow specialisation in immersive media, global marketing, experiential marketing, or full production portfolios. Across all years, the program emphasises practical experience, collaboration, and industry relevance, enabling students to develop both creative production abilities and strong marketing expertise. Graduates are prepared for careers in content creation, digital marketing, brand management, media production, and roles within the wider creative industries.