COURSE CURRICULUM

The Business and Marketing Management program develops a strong combination of business, leadership, and marketing knowledge while preparing students for modern management and marketing careers. In the first year, students build foundations in digital marketing, management and leadership, finance, customer insights, sustainability, and professional academic skills. They learn how organisations operate, how marketing strategies are created, and how ethical and environmental issues influence business decisions. In the second year, students deepen their understanding of consumer behaviour, marketing communications, organisational management, and consultancy through practical client-based projects. Optional modules allow students to specialise in areas such as entrepreneurship, digital advertising, omnichannel retail, creative digital marketing, and supply chain management. The final year focuses on strategic and contemporary business challenges, including experiential marketing, innovation, ethical dilemmas, and personal branding. Students gain practical experience through simulations, live projects, and campaign development while exploring areas such as global marketing, business-to-business marketing, sport sponsorship, social marketing, and leadership. Throughout the course, students develop key professional skills including teamwork, communication, research, creativity, analytical thinking, and strategic decision-making. The program combines academic theory with real-world business applications, preparing graduates for careers in marketing management, consultancy, branding, entrepreneurship, advertising, digital marketing, and leadership roles across a wide range of industries.