COURSE CURRICULUM

The MSc Strategic Entrepreneurship and Innovation Management curriculum is designed to develop entrepreneurial leaders, innovators, and business builders who can identify opportunities, create value, and drive growth in both new ventures and established organizations. The program begins with Innovation and Business Transformation, where students explore the principles of innovation and entrepreneurship, learning how to assess opportunities, evaluate business environments, and apply strategic frameworks to foster innovation and entrepreneurial leadership. Business Model Generation develops the ability to analyse how organizations create, deliver, and capture value using contemporary approaches such as the Business Model Canvas, Lean Canvas, and triple bottom line thinking, enabling students to test and refine innovative ideas with greater flexibility and reduced risk. Growth Hacking focuses on customer acquisition, market research, segmentation, sales development, and data-driven growth strategies, while introducing the use of artificial intelligence and machine learning tools to support scalable business expansion. Throughout the program, the Professional Practice: Entrepreneurial Toolkit module acts as a continuous development thread, helping students strengthen leadership, communication, consulting, adaptability, and professional effectiveness while building a personal toolkit for entrepreneurial success. In the second stage of the course, Entrepreneurial Operations provides practical knowledge of launching and managing new ventures, including business process design, performance measurement, key performance indicators, and the application of AI and machine learning to improve operational effectiveness. Circular Economy explores sustainable and regenerative business practices, teaching students how circular economy principles can generate competitive advantage, create innovative value propositions, and support long-term business sustainability through specialized frameworks and business models. Technology and Digital Innovation offers an intensive hands-on experience focused on emerging technologies and applied artificial intelligence, helping students understand how digital innovation can transform business models and entrepreneurial ventures without requiring technical or coding expertise. In the final stage, students choose between two major projects. The Intrapreneurship Project focuses on transforming innovative ideas into investment-ready business opportunities through collaborative and individual business planning activities, while the Entrepreneurship Project allows students to conduct independent research on a chosen entrepreneurial topic, including developing a start-up idea or transforming an existing family business. Overall, the curriculum combines entrepreneurship, innovation management, digital transformation, sustainability, business strategy, growth marketing, and venture development to prepare graduates for careers as entrepreneurs, innovation managers, business consultants, start-up founders, venture developers, corporate innovators, and leaders capable of driving meaningful business transformation in a rapidly changing global economy.