COURSE CURRICULUM

The MSc Management (Creative and Digital Industries) curriculum combines core business and management education with specialist knowledge tailored to the rapidly evolving creative and digital sectors. The program begins with foundational management modules, including Managing Organisations and Organisational Behaviour, which develops an understanding of leadership, teamwork, motivation, diversity, inclusion, and workplace dynamics, and Strategic Management, which explores how organizations formulate and implement strategies for long-term success. Students also study Project Management, gaining practical knowledge of project lifecycles, methodologies, tools, and techniques essential for managing complex creative and digital projects. Marketing Fundamentals introduces key marketing concepts, customer engagement strategies, and contemporary marketing challenges, while Data and Decision Making for Managers examines the role of digital technologies, data, and information systems in supporting managerial decision-making and organizational performance. Finance for Managers develops the ability to interpret financial information, evaluate corporate performance, and support strategic business decisions. The specialist focus of the program is delivered through innovative modules designed specifically for the creative and digital industries. Design Thinking for the Creative and Digital Industries introduces students to creative problem-solving, innovation processes, and the transformation of creative ideas into commercially viable opportunities through practical, studio-based learning experiences. Managing People in Creative and Digital Industries explores leadership, creativity, hybrid and virtual teamwork, organizational behaviour, and the management of diverse and globally distributed creative professionals. Creative Leadership in Studio Practice develops strategic thinking, innovation management, interdisciplinary collaboration, and leadership skills through practical projects that balance creative vision with commercial objectives. Contemporary Management in Creative and Digital Industries examines emerging challenges such as digital transformation, sustainability, ethics, and the integration of global sustainability goals into management practice. Responsible and Sustainable Management further strengthens understanding of ethics, corporate social responsibility, governance, stakeholder management, and sustainable business operations. Professional Practice supports career development through mentoring, self-assessment, experiential learning, and employability enhancement activities. The program culminates in a Consultancy Experience Project, where students work in professional teams to solve real organizational challenges through research, analysis, and evidence-based recommendations presented directly to clients. Overall, the curriculum develops a unique blend of management expertise, creative leadership, innovation capability, digital awareness, strategic thinking, and professional skills, preparing graduates for careers in creative enterprises, digital businesses, media organizations, consulting, project management, entrepreneurship, and leadership roles across the creative economy.