COURSE CURRICULUM

The MA Luxury Fashion Brand Management is structured across three terms and combines core academic study, industry-focused learning, and an independent final project to develop both strategic and creative expertise in the luxury fashion sector. In Term One, students begin with the Luxury Fashion Brand Management module, which provides an advanced understanding of how luxury brands operate behind the scenes. This includes exploration of brand identity, cultural strategy, and consumer behaviour, along with practical areas such as merchandising, pricing, and retail management. Through applied projects and engagement with industry, students learn to analyse market trends, anticipate consumer demand, and design strategies that balance heritage with innovation, ultimately preparing them to shape the future of luxury branding and define their own area of focus for later study. Alongside this, The Fashion Industry module introduces students to trend research and forecasting, examining how global cultural, technological, and market shifts influence the direction of fashion. Students study both macro and micro trends and learn how forecasting supports brand decision-making, while applying insights directly to their chosen specialism, such as Luxury Fashion Brand Management, Fashion Marketing, Fashion Communication, or International Fashion Management. The Culture and Collaboration module further broadens learning by encouraging students to work with peers across art and design disciplines on a shared, negotiated theme linked to contemporary debates. This collaborative project culminates in a collective festival of ideas and helps students develop research, critical thinking, communication, and presentation skills within a wider cultural context. In Term Two, students select from optional modules such as Studio Practice, Professional Practice, Industry Practice, Advancing Research Design: Maximising Your Methods, and Creative Enterprise in Fashion, allowing them to tailor their learning toward practical experience, research development, or entrepreneurial pathways. In Term Three, the programme concludes with a Personal Project, which is an independent piece of work that enables students to apply their learning to a focused area of interest within luxury fashion brand management. This final stage encourages original thinking, professional-level research, and strategic or creative output, forming a key part of the student’s portfolio. Overall, the course is designed to blend academic insight, industry engagement, and practical application, preparing graduates for leadership roles in the global luxury fashion industry.