COURSE CURRICULUM

The MA Fashion Communication is a creative and industry-focused postgraduate programme designed for students who want to shape the way fashion brands communicate with audiences through visual, written, audio, and digital media. The course combines creative practice, strategic thinking, and critical analysis to develop expertise in fashion storytelling, campaign development, digital communication, trend forecasting, styling, editorial content, and cultural analysis. In the core Fashion Communication module, students explore how communication influences the fashion industry, society, and consumer behaviour while working on practical projects that address themes such as inclusivity, diversity, sustainability, and social justice. The Fashion Industry module develops advanced trend forecasting skills by examining cultural, technological, and market changes that shape future fashion consumption and business strategies. Through the Culture and Collaboration module, students work with peers from different creative disciplines, enhancing teamwork, research, presentation, and problem-solving abilities. Optional modules provide opportunities to specialise further through Industry Practice, where students tackle real-world fashion challenges with industry partners; Creative Enterprise in Fashion, which focuses on entrepreneurship and business development; Studio Practice, which develops skills in digital media, video production, and immersive technologies; Professional Practice, which prepares students for future leadership and career development; and Advancing Research Design, which supports students interested in research-intensive careers or doctoral study. The programme places strong emphasis on sustainability, innovation, ethical communication, and emerging digital technologies while encouraging students to develop a distinctive professional identity. In the final stage, students complete a substantial 60-credit Personal Project, choosing from a dissertation, strategic business or marketing plan, or creative professional output. Graduates are prepared for careers in fashion media, public relations, content creation, fashion journalism, advertising, brand communication, creative direction, digital marketing, social media strategy, styling, and other communication-focused roles within the global fashion industry, with the skills needed to adapt and lead in an evolving international marketplace.