COURSE CURRICULUM

This Master's degree in Event Management combines practical industry experience, strategic business knowledge, and independent research to prepare students for successful careers across the events sector. The Marketing Strategies and Testing in Events module focuses on the development, implementation, and evaluation of innovative event marketing campaigns. Students learn how to create effective marketing strategies using modern digital platforms, test their effectiveness through practical activities, and analyse results to improve stakeholder engagement and commercial performance. The Legal and Economic Framework module examines the legal responsibilities, regulatory requirements, and economic factors that influence event management. Students explore compliance, policy development, risk considerations, and the wider economic environment affecting the industry, developing an understanding of how legal and financial decisions impact event success. Prospects and Opportunities Development is designed to support career planning and professional growth by helping students build personal and business identities, explore industry business models, and create tailored career development plans. The module also develops entrepreneurial skills and client relationship management strategies while preparing students for future employment or freelance opportunities. A major feature of the programme is the Major Practical Project, where students design, manage, and deliver a substantial event or industry-related project based on their personal interests. Working under academic supervision and with guidance from an industry mentor, students take responsibility for every stage of the project, from initial concept and planning through to implementation and evaluation. This module allows them to apply the knowledge and skills gained throughout the course while building a professional portfolio. The Research Project complements the practical elements by developing advanced research skills essential for contemporary creative industries. Students learn how to collect, analyse, and synthesise information, investigate industry challenges, and conduct an in-depth study within their chosen area of interest. The project can be presented through a variety of creative formats, including audio, visual, or digital outputs. Overall, the programme develops expertise in event planning, marketing, legal compliance, entrepreneurship, project management, and research, preparing graduates for leadership roles in corporate events, festivals, conferences, exhibitions, venue management, production companies, and other areas of the global events industry.