COURSE CURRICULUM

The BA (Hons) Marketing curriculum is designed to develop students’ understanding of marketing principles, consumer behaviour, business strategy, and professional practice through a progressive three-year structure. In Year 1, students build a strong foundation in marketing and business by studying modules in marketing fundamentals, management and organisation, the marketing environment, accounting and finance, business analytics, and personal and academic development. These modules introduce key concepts and analytical skills essential for understanding how organisations operate and create value for customers. In Year 2, students deepen their knowledge through modules focusing on buyer behaviour, marketing research, and customer value creation. They also have opportunities to broaden their experience through study abroad programmes, internships, or enterprise projects. Alternatively, students can continue with taught modules in professional development and promotional campaign creation while selecting specialist subjects such as strategy and innovation, digital marketing and emerging technologies, or global supply chain management. In the final year, students focus on advanced marketing topics including future marketing trends, strategic brand management, societal impact, and professional development. They also complete either an applied business research project or a sustainability impact project and choose from specialist options such as creativity and innovation management, digital customer experience, or international strategic management. Together, these modules develop strong analytical, strategic, and practical marketing skills, preparing graduates for successful careers in marketing, branding, communications, business development, and related fields.