COURSE CURRICULUM

The Business BA (Hons) programme provides students with a broad understanding of modern business practices while developing professional, analytical, and leadership skills across three years of study. In the first year, students build a strong foundation in business management through modules covering organisational management, economics, marketing, accounting, finance, business development, and personal development. These subjects introduce the key principles needed to understand how businesses operate and grow. During the second year, students explore more advanced topics such as human resource management, artificial intelligence, digital entrepreneurship, and sustainable leadership. The course also offers unique opportunities including study abroad programmes, internships, and enterprise projects, allowing students to gain practical industry experience and global perspectives. Additional modules focus on professional development, marketing management, strategic innovation, management accounting, and global supply chain management, helping students tailor their learning to their career interests. In the final year, students strengthen their strategic and professional capabilities through modules in digital transformation, workforce management, and strategic marketing. Optional modules allow students to specialise in areas such as sustainability, corporate governance, creativity, innovation, and supply chain strategy. Throughout the programme, students develop transferable skills in communication, leadership, problem-solving, and decision-making. Overall, the course prepares graduates for careers in business management, marketing, consultancy, entrepreneurship, and a wide range of professional industries.