COURSE CURRICULUM

The Business Management and Marketing BA (Hons) programme provides students with a strong combination of business management knowledge and marketing expertise across three years of study. In the first year, students build a foundation in essential business areas through modules covering marketing principles, business development, accounting and finance, organisational management, economics, data analysis, and personal development. These subjects introduce the core concepts needed to understand how businesses operate and connect with customers effectively. During the second year, students focus on specialised marketing topics including buyer behaviour, marketing research, and campaign and content management. The programme also offers opportunities for study abroad experiences, internships, and enterprise projects, allowing students to gain practical industry experience and international perspectives. Additional modules in professional development, organisational behaviour, international business, digital entrepreneurship, and supply chain management help students broaden their understanding of modern business environments. In the final year, students develop advanced strategic and professional skills through modules in market-driven strategies, customer experience improvement, digital marketing strategy, and professional impact development. Optional modules provide opportunities to explore areas such as sustainability, workforce management, global supply chains, and tourism development. Throughout the course, students strengthen their communication, creativity, analytical thinking, and leadership skills. Overall, the programme prepares graduates for careers in marketing, branding, business management, consultancy, communications, and related industries.