COURSE CURRICULUM

The Business Management and Digital Marketing – London BA (Hons) programme provides students with a strong combination of business management knowledge and digital marketing expertise across three years of study. In the first year, students build a foundation in key business areas through modules covering marketing, business development, accounting and finance, organisational management, economics, data analysis, and personal development. These subjects introduce the core principles needed to understand modern business operations and customer-focused strategies. During the second year, students develop specialised digital marketing skills through modules in web analytics, social media monitoring, campaign management, content creation, artificial intelligence, and digital entrepreneurship. The course also offers opportunities for internships and enterprise projects, allowing students to gain practical industry experience and apply their knowledge in real-world business environments. Additional modules focus on professional development, organisational behaviour, and international business, helping students understand global business challenges and workplace dynamics. In the final year, students strengthen their strategic and professional capabilities through modules in digital optimisation, digital marketing strategy, digital channel management, and creativity and innovation management. Students can also choose between a business research project or a digital consulting project to further develop analytical and problem-solving skills. Overall, the programme prepares graduates for careers in digital marketing, business management, branding, communications, consultancy, and the wider digital business sector.