COURSE CURRICULUM

The Tourism and Visitor Economy MSc at Northumbria University offers a comprehensive curriculum that combines theoretical understanding, practical skills, and opportunities for specialisation within the tourism, hospitality, and visitor economy sectors. Core modules such as Research Methods and Analytics for Business Practice provide students with the skills to conduct rigorous research and analyse data to inform business decisions, while Entrepreneurship – Context, Process and Practice and Placemaking and Cultural Consumption develop knowledge of entrepreneurial approaches, destination management, and cultural dynamics. Hospitality, Tourism and Globalisation explores the international dimensions of the industry, and Sustainable Tourism and Hospitality emphasises environmentally and socially responsible practices. Optional modules allow students to tailor their learning to individual interests, including Innovation Policy, Entrepreneurship and Sustainable International Development, Responsible Marketing Strategies in Tourism, Hospitality and Events, and practical enterprise projects such as business start-ups. For those seeking an extended research focus, the Newcastle Business School Masters Dissertation or the Masters’ Management Enquiry provide opportunities to undertake in-depth, independent projects aligned with personal and professional goals. Through this combination of academic study, applied learning, and research, students develop critical thinking, strategic planning, and practical problem-solving skills, preparing them for careers in tourism management, destination development, hospitality, events, consultancy, or entrepreneurial ventures within the visitor economy, both nationally and internationally.