COURSE CURRICULUM

This program is designed to provide students with a strong foundation in business management while developing specialist expertise in marketing, with most modules carrying 20 credits and the masters dissertation worth 60 credits. Students begin with leadership and management in professional practice, which focuses on developing effective leadership, team management and professional decision-making skills in organisational settings. Strategy, innovation and change explores how businesses achieve competitive advantage, implement innovation and adapt to evolving market conditions. Data analytics and project management for business intelligence equips students with the skills to analyse complex data, manage projects efficiently and make evidence-based business decisions. The international business simulation module provides a practical, experiential learning environment, allowing students to apply theoretical knowledge to realistic global business scenarios and enhance strategic thinking and problem-solving skills. Specialist marketing modules include consumer behaviour in contemporary consumption contexts, which examines customer decision-making, trends and purchasing patterns, and strategic marketing and analytics, which focuses on applying data-driven insights to inform marketing strategy and evaluate campaign performance. The program is supported by academic and employability skills and research methods, preparing students for professional practice and independent study. The masters dissertation allows students to undertake a substantial research project, demonstrating critical thinking, analytical ability and practical application of business and marketing knowledge.