COURSE CURRICULUM

The BSc (Hons) Business and Analytics program offers a structured progression over three years, combining technical analytics skills with business knowledge to prepare students for data-driven decision-making roles. In Year 1, students develop a foundation in financial decision making, business analysis for decision making, analytics study and consultancy skills, preparing for professional practice, business, economy and society, and introduction to marketing, with academic language support for international and EU students. Year 2 advances analytical and business expertise through modules in business research and analysis, tools and techniques for data analytics, business intelligence and information systems, human resource management essentials, digital business models, marketing and operations, and applied logistics and supply chain management. Students also have the option to undertake a study abroad semester to gain international experience. In Year 3, students focus on advanced and applied topics including project management, predictive analytics, and analytics and visualization for management, alongside optional modules such as marketing metrics, digital and data-driven marketing, global supply network management, management enquiry, dissertation, and undergraduate consultancy projects. The program integrates theoretical knowledge, practical analytics skills, and professional development, equipping graduates to interpret data across a range of business contexts, provide actionable insights, and support strategic decision-making, preparing them for successful careers in analytics, business intelligence, and management roles.