COURSE CURRICULUM

The BA (Hons) Business and Marketing program at Newcastle Business School offers a comprehensive curriculum that combines foundational business knowledge with specialised marketing expertise and practical experience. In Year 1, students develop core skills through modules in financial decision making, business analysis, preparing for professional practice, business, economy and society, marketing study and consultancy skills, and introduction to marketing, with academic language support provided for international and EU students. Year 2 deepens understanding in areas such as business research and analysis, human resource management essentials, digital business models and operations, market research and planning, and applied logistics and supply chain management. Optional modules in dynamics of marketing in sport, music and fashion and communications and content marketing allow students to tailor their learning, while an optional study abroad semester provides international exposure and practical experience. In Year 3, students have opportunities to gain hands-on experience through work placements, study abroad programs, or blended placements that combine work and international learning. Year 4 focuses on advanced topics including project management, responsible marketing strategy, marketing metrics, buyer behaviour, brand management, digital and data-driven marketing, and B2B marketing and sales management. Applied learning is reinforced through optional management enquiry, dissertation, or consultancy projects. The program integrates theory, applied skills, and professional development, preparing graduates for careers in marketing, business strategy, consultancy, and related fields.