COURSE CURRICULUM

The Fashion Design and Marketing (Extended Degree) BA (Hons) program is a four-year course, including a foundation year, designed to develop creative, technical, and professional skills for careers in fashion design, marketing, and the wider creative industries. The foundation year introduces students to essential design knowledge through modules on design studio skills, design contexts, design specialisms, major projects, and portfolio development, building confidence, creativity, and practical abilities. In Year 1, students explore experimental processes, fashion design and marketing, fashion photography and illustration, trend forecasting, fashion product development, and introductory fashion practice, with optional language support for international and EU students. Year 2 focuses on emerging industry trends, fashion futures, translating concepts into products, professional practice portfolios, and market research and enterprise, combining creativity with strategic and commercial insight. Year 3 offers opportunities for real-world experience through optional creative studios, professional placements, or study abroad programs, allowing students to refine skills and gain global industry exposure. In Year 4, students undertake advanced projects, including contemporary design challenges, final major project concept and realization, and professional portfolio development, culminating in a comprehensive showcase of their creative and technical expertise. The program integrates practical workshops, research, and industry engagement, preparing graduates to succeed as innovative designers, marketers, and professionals in the global fashion sector.