COURSE CURRICULUM

The BA (Hons) Business and Marketing program offers a structured pathway to develop both broad business knowledge and specialised marketing expertise. In the foundation year, students gain essential skills in professional development, business environment and functions, business information management, entrepreneurship and innovation, responsible business, and leadership and management projects, providing a strong base for further study. Year 1 focuses on developing core business and marketing skills through modules in financial decision making, business analysis, preparing for professional practice, business, economy and society, marketing study and consultancy skills, and introduction to marketing, with academic language support available for international and EU students. Year 2 builds on this foundation with business research and analysis, human resource management essentials, digital business models, marketing operations, market research and planning, and applied logistics and supply chain management, while optional modules in communications, content marketing, and dynamics of marketing in sport, music, and fashion allow students to specialise. Students may also undertake a study abroad semester for international experience. In Year 3, students explore advanced marketing topics, including project management, responsible marketing strategy, and optional modules such as marketing metrics, buyer behaviour, brand management, digital marketing, and B2B marketing, alongside optional research projects, dissertations, or consultancy projects. The program combines theoretical knowledge, applied skills, and professional experience to prepare graduates for careers in marketing, business strategy, and related fields.