COURSE CURRICULUM

The MSc Global Marketing Management at Middlesex is structured through a set of compulsory modules designed to provide both theoretical and practical expertise in modern marketing. Consumer Psychology and Decision Making explores how individuals make purchasing choices, giving insights into consumer behaviour that inform effective strategies. Practitioner Perspectives: Branding in Action connects theory to practice by examining real-world branding approaches, while Omnichannel Marketing Strategy focuses on integrating digital and traditional platforms to create seamless customer experiences. Digital Campaigns and Analytics equips students with the skills to design, implement, and measure marketing campaigns using data-driven tools. Broader business awareness is developed through Strategy and Leadership, which examines how marketing aligns with corporate goals, and Marketing and Communications Consultancy, which simulates real-world consultancy work. Entrepreneurship in the Digital Sector encourages innovation and prepares students to develop new ventures in tech-driven markets. The Capstone Research Project, worth 60 credits, allows students to conduct in-depth independent research on a topic of interest, applying knowledge to practical or theoretical challenges. Preparing for the Professional Placement ensures students are ready for industry opportunities, while optional modules such as the Postgraduate Placement or Business Transformation Project offer additional practical experience, further enhancing employability in a global marketing context.