COURSE CURRICULUM

The program offers a comprehensive study of digital marketing with a focus on both theoretical and practical aspects. In Semester 1, the Digital Marketing Applications: Trends and Tactics module introduces students to the rapidly evolving digital marketing landscape, including local and global trends, digital platforms, customer behavior, and marketing frameworks. The Digital Marketing Analytics module teaches students to use data analysis to measure marketing effectiveness and craft data-driven strategies for various digital channels. Branding in the Digital Age covers techniques for building and nurturing brand value through storytelling, influencers, and social media, emphasizing the role of brands in shaping customer experiences in a digital world. The Practitioner Perspective module offers a hands-on learning experience through an off-campus residential program, where students engage with organizations to tackle real-world marketingchallenges.Inn Semester 2, the Digital Marketing Strategy and Communications module focuses on developing effective digital marketing strategies, incorporating content, media, and communication plans supported by data. The Consumer Psychology module delves into the psychology behind consumer behavior, teaching students how to understand and influence purchasing decisions. This module equips students with the skills needed to create marketing strategies that resonate with their target audiences, enabling them to succeed in the competitive digital marketing environment. Through these modules, students gain a solid foundation in digital marketing theory, practical skills, and the ability to adapt to the evolving landscape of digital marketing.