COURSE CURRICULUM

The MA in Graphic Design and Creative AI offers a forward-thinking curriculum that integrates creativity, technology, and professional development. Students begin by exploring creative practice and artificial intelligence, gaining insight into how AI is transforming design processes, alongside storytelling and worldbuilding to strengthen their conceptual and narrative skills. The program also includes business skills for creative practice, preparing students to manage their careers and engage with industry opportunities effectively. Core modules such as AI-driven graphic design practice and design thinking for AI-enhanced creativity focus on applying advanced technologies to develop innovative visual solutions. Optional modules, including planet-centred design and AI in design workflows, allow students to explore sustainability and refine their technical approaches, tailoring their learning to personal interests and career goals. Work experience opportunities provide valuable industry exposure and help students apply their knowledge in real-world contexts. The course emphasises both creative experimentation and critical thinking, encouraging students to develop unique design approaches that respond to contemporary challenges. It culminates in a major project, where students produce a substantial piece of work that showcases their creative, technical, and strategic abilities, preparing them for careers in graphic design and emerging AI-driven creative industries.