COURSE CURRICULUM

The MA in Digital Media and Content Creation offers a well-rounded curriculum that integrates creative storytelling, technical production, and professional development. Students begin with storytelling and worldbuilding, which helps them craft engaging narratives across digital platforms, alongside creative practice and artificial intelligence to understand how emerging technologies influence content creation. The program also includes business skills for creative practice, equipping students with the knowledge needed to manage projects and careers in the media industry. Core modules such as short-form video and audio focus on producing engaging content tailored to modern digital audiences, while optional modules like social media strategy and analytics allow students to explore data-driven approaches to audience engagement and content performance. Planet-centred design is also available as an option, encouraging students to consider sustainability and ethical responsibility in their work. Work experience opportunities provide valuable industry exposure and practical application of skills. The course emphasises both creativity and strategic thinking, enabling students to design impactful media content that resonates with audiences. It culminates in a major project, where students create a professional-standard piece of media or campaign, demonstrating their creative, technical, and analytical abilities, and preparing them for careers in digital media and content creation.