COURSE CURRICULUM

The MA in Digital Fashion, Innovation and AI offers a comprehensive curriculum that combines creativity, technology, and professional development to prepare students for the evolving fashion industry. Students begin with modules such as creative practice and artificial intelligence, which explore how AI is transforming design processes, alongside storytelling and worldbuilding to develop strong narrative and branding skills. Business skills for creative practice are also included, enabling students to manage projects and build careers in the creative industries. Core modules such as digital fashion innovation for sustainable consumer engagement and fashion, AI and data-driven futures focus on the intersection of technology, sustainability, and consumer behaviour, helping students understand emerging trends in the industry. Planet-centred design further emphasises sustainability and responsible innovation. Optional modules like AI in design workflows and social media strategy and analytics allow students to tailor their learning to specific interests and career goals. Work experience opportunities provide valuable industry exposure and practical application of skills. The program culminates in a major project, where students create a substantial piece of work that demonstrates their creative, technical, and strategic abilities, preparing them for careers in digital fashion, innovation, and AI-driven creative industries.