COURSE CURRICULUM

In Year 1, you will explore the foundational aspects of business operations in the global context, with a special focus on tourism, community engagement, and the role of social justice. The Data and Digital Technologies module will provide essential skills in data collection, analysis, and interpretation, helping you address business challenges in the digital age. Management in the Global Environment will introduce you to key management concepts, organizational structures, and the importance of effective communication and teamwork, while stressing corporate social responsibility. Marketing Theory and Practice offers an introduction to core marketing principles and their application across various business sectors. The Tourism, Community and Social Justice module explores the complex relationships between tourism, communities, and social justice, emphasizing the role of technology and ethical tourism practices through case studies.Year 2 focuses on practical applications and management within the tourism industry, with an emphasis on experiential learning. The Destination Management module will teach you how to evaluate and manage tourist destinations using data-driven approaches, ensuring sustainable tourism practices. In Experiencing a World Tourism City, you will apply theoretical knowledge to real-world examples, assessing tourism experiences and providing development recommendations. Marketing Research and Insight will familiarize you with conducting research and gaining consumer insights to enhance marketing decision-making. The Tourism Industry and Sustainability module introduces sustainable tourism practices, addressing environmental, socio-cultural, and economic considerations. Tourism Management: HRM, Customers, and Revenue will give you an in-depth understanding of human resource management, customer relations, and revenue generation within the tourism industry, fostering critical thinking and creativity.In Year 3, you will specialize further, focusing on different tourism sub-sectors and the various career opportunities they present. Event Planning and Management will give you a comprehensive understanding of event organization, covering all aspects from concept development to execution, including risk management, marketing, and logistics. Tourism Strategy, Policy, and Innovation explores the dynamic relationship between strategy, policy-making, and innovation within the tourism sector, addressing globalization's impact and the importance of innovation in tourism activities. Through case studies, you will learn to critically analyze tourism strategies and develop creative solutions for real-world challenges in the industry.