COURSE CURRICULUM

In the first year, the focus is on building a solid foundation in fashion marketing and communication. The Business, Ethics, and Fashion Marketing module explores the historical and economic contexts of fast fashion, examining the ethics of production and consumption. The Creative Communication and Branding module introduces integrated marketing communications, allowing you to learn how to craft persuasive brand messages through various media channels. Fashion History and Social Identity will help you explore the cultural and social meanings of fashion, focusing on its historical evolution and the global impact of clothing. The Marketing Theory and Practice module gives you an understanding of key marketing concepts and their application in various business settings, providing you with essential skills for developing effective marketingstrategies.Inn the second year, the curriculum shifts to industry-focused learning with practical experience. The Fashion Cultures and Social Responsibility module delves into contemporary issues in the fashion industry, including equity, wellbeing, sustainability, and socio-economic development. You’ll gain the tools to navigate the ethical challenges of the industry and develop a culturally competent approach. The Fashion Internships module offers hands-on experience, allowing you to specialize in a career path within fashion and textiles while developing critical workplace skills. The Industry and Audience module helps you develop solutions for specific market segments, with a focus on new technologies and virtual fashion.In the final year, you will engage in advanced projects that prepare you for real-world challenges. The Marketing Consultancy Project involves working on live client briefs to develop practical solutions, honing your teamwork and problem-solving skills. The New Venture Creation and Experiential Marketing module encourages entrepreneurial thinking, focusing on creating interactive consumer experiences. Sustainable Fashion Management: The Future addresses the strategic management of sustainable fashion businesses, equipping you with the knowledge to tackle global fashion challenges. Finally, the Visual Cultures Research Project allows you to pursue a self-directed research project, synthesizing your learning into a substantial body of work.