COURSE CURRICULUM

The BSc Business Analytics program at Loughborough University provides a comprehensive education in data-driven decision-making, combining technical analytics skills with a strong foundation in business and management. In the first year, students develop essential skills through modules such as Quantitative Business Skills, Responsible Management Practice, Business in the Digital Age, Management and International Business Fundamentals, Principles of Business Analytics, Ethics and Professional Skills, and Programming Fundamentals, alongside optional modules covering finance, law, accounting, organisational behaviour, and international business. The second year builds on this foundation with core modules in Knowledge, Data and Information Systems Development, Operations and Supply Chain Management, The Future Workplace, and Management Science Methods, supported by optional modules such as Digital Technologies for Accounting and Finance, Marketing, Human Resource Management, and Business Information Management. Students also engage in the Business Sustainability Project and Data Analysis for Management to apply analytical skills to real-world problems. In the final year, students focus on advanced analytics and strategic applications through modules such as Strategic Management of Big Data, Advanced Analytics for Web and Social Media, Data Management and Visualisation, and a Work-Based Project, complemented by a wide range of optional modules in marketing, finance, international business, and entrepreneurship. Across all three years, students gain technical, analytical, and strategic skills, preparing them for careers in business analytics, consultancy, and data-driven management roles across diverse industries.