COURSE CURRICULUM

The MSc International Marketing program at LSBU equips students with comprehensive skills and knowledge to succeed in a global marketing environment. Core modules cover a wide range of topics essential for contemporary marketing practice. Social Media Marketing and Digital PR focuses on developing strategies to engage audiences online and enhance brand visibility across digital platforms. Strategies for International Market Expansion teach students how to identify global opportunities, assess market potential, and implement effective international marketing plans. Cross-cultural Consumer Behaviour examines how cultural differences influence purchasing decisions, enabling students to tailor marketing strategies for diverse populations. International Pricing, Finance and Performance develops an understanding of pricing strategies, financial management, and performance measurement in an international context, ensuring that marketing decisions align with business objectives. Brand Management explores the creation, development, and maintenance of strong brands, emphasizing brand equity and customer loyalty. Research Methods provides students with the tools to design, conduct, and analyse research projects, supporting evidence-based decision-making. The Capstone Business Project allows learners to apply their knowledge in a practical setting, addressing real-world business challenges and demonstrating strategic, analytical, and problem-solving skills. Together, these modules prepare graduates to become effective international marketing professionals capable of navigating complex global markets.