COURSE CURRICULUM

The International Events, Leisure and Tourism Management MSc includes a range of modules designed to develop strategic, managerial, and industry-specific skills for leadership roles in global service sectors. E Commerce Strategy for Aviation explores digital transformation and online business models within the aviation and travel industry. Financial Decision Making for Events, Leisure and Tourism focuses on budgeting, investment, and financial planning in service-based organisations. Fundamentals of CSR and Sustainability examines ethical practices and environmental responsibility across the industry. Fundraising and PR for Events, Leisure and Tourism develops skills in sponsorship, public relations, and stakeholder engagement. Marketing Management for Events, Leisure and Tourism covers branding, consumer behaviour, and promotional strategies to attract and retain customers. Project and Quality Management for Events, Leisure and Tourism focuses on delivering successful projects while maintaining high service standards. The Business Consultancy Project involves portfolio-based assessment where students apply their knowledge to real-world or simulated industry challenges. The Dissertation allows students to conduct independent research on a specialised topic within the field. Together, these modules combine theory and practical application, enabling students to develop strong analytical, leadership, and strategic management skills. The program prepares graduates for senior roles in events, tourism, and leisure industries by equipping them with the expertise needed to manage complex operations and drive organisational success internationally.