COURSE CURRICULUM

The International Business Management MSc modules are designed to provide a comprehensive understanding of global business operations, strategy and professional practice. The program covers core areas such as international business strategy, explored through simulations that allow students to test decisions in competitive and dynamic environments. Modules in leading and developing people, operations and technology management and international logistics develop managerial and operational skills required to manage organisations across borders. Digital marketing and social media, along with major account marketing management, strengthen knowledge of contemporary marketing practices in global markets. Strong analytical capability is developed through data analysis for global business, data warehousing and big data, enabling students to use data to support strategic decision making. Economic understanding is enhanced through modules in international trade economics, environmental economics and investment, and international corporate finance, linking financial and economic theory to global business contexts. Sustainability in global companies highlights responsible business practices and long-term value creation. Professional development and work placement opportunities support career readiness, while the business consultancy project allows students to apply knowledge to real organisational challenges. The dissertation provides an opportunity for in-depth research into a chosen international business topic, consolidating analytical, critical thinking and research skills for global management careers.