COURSE CURRICULUM

The Marketing MA includes a range of modules designed to develop advanced knowledge and practical skills in modern marketing practice, strategy, and consumer engagement. Digital Marketing and Social Media focuses on the use of online platforms, digital tools, and content strategies to build brands and engage audiences effectively. Marketing Research in Practice develops students’ ability to gather, analyse, and apply market data to inform decision-making. Public Relations Strategy and Planning explores communication strategies, reputation management, and media relations. Retail Design, Buying and Merchandising examines product selection, store presentation, and retail operations. Strategic Marketing Management focuses on long-term planning, competitive strategy, and organisational marketing goals. Understanding Consumer Behaviour explores how psychological, social, and cultural factors influence purchasing decisions. The Business Consultancy Project involves portfolio-based assessment where students apply their knowledge to real or simulated business challenges. The Dissertation allows for independent research on a specialised marketing topic, enabling deeper academic and practical exploration. Together, these modules provide a strong balance of theory and practice, helping students develop analytical, strategic, and creative skills. The program prepares graduates for careers in digital marketing, advertising, retail, public relations, and strategic marketing roles by equipping them with the expertise needed to succeed in fast-paced and evolving global markets.