COURSE CURRICULUM

This program in fashion marketing and management includes a range of modules that combine business strategy, consumer insight, and industry practice to prepare students for careers in the global fashion sector. The Business Consultancy Project involves a portfolio-based assessment where students apply their knowledge to real or simulated business challenges, demonstrating problem-solving and strategic thinking skills. Contemporary Issues in Fashion and Sustainability explores current debates around ethical production, environmental responsibility, and sustainable practices within the fashion industry. Digital Marketing and Social Media focuses on online branding, content creation, and the use of digital platforms to engage consumers and build fashion brands. Fashion Business Market Practice provides an understanding of how fashion markets operate, including industry structures and competitive strategies. Fashion Sales, Negotiations and Procurement develops practical skills in selling, sourcing, and managing supplier relationships. Understanding Consumer Behaviour examines how and why consumers make purchasing decisions in fashion contexts. Major Account Marketing Management focuses on managing relationships with key clients and large-scale accounts. Retail Design, Buying and Merchandising covers product selection, store presentation, and inventory planning. Together, these modules integrate theory and practice, equipping students with analytical, managerial, and marketing skills needed to succeed in the fast-paced and evolving global fashion industry while responding to changing consumer and market demands effectively.