COURSE CURRICULUM

The Tourism and Travel Management (including foundation year) BA (Hons) at London Metropolitan University is a structured program designed to prepare students for careers in the global tourism, travel, and events industries. The foundation year provides an accessible starting point for students who need additional academic preparation before progressing onto degree-level study. In Year 1, students build core knowledge of the industry through modules such as Event Planning and Management, London’s Visitor Economy, Principles of Marketing, Managing People in Organisations, Understanding and Managing Data, Media Culture and Society, and Understanding the Business and Economic Environment of Tourism, alongside professional practice in tourism organisations. In Year 2, the focus shifts to more applied and industry-focused learning, including Cultural Tourism Management, Managing Visitors in the Era of Overtourism, Sustainability and Business Responsibility, Digital Marketing, Social Media Strategies, Project Management, Consultancy Practice, and Learning Through Work, with options for field trips and a professional placement year. In Year 3, students develop advanced strategic and leadership skills through modules such as Strategy in Tourism and Travel, Tourism Destination Management, Leading Innovation, Consultancy Project, and Dissertation, alongside specialist areas like Event Management, Brand Management, Conference Management, and Global Marketing. Overall, the course equips students with practical, analytical, and professional skills for diverse roles in tourism, travel, hospitality, and events management sectors.