COURSE CURRICULUM

The Fashion Marketing and Business Management BA (Hons) at London Metropolitan University is structured over three years to provide a comprehensive understanding of the fashion industry alongside strong business and marketing skills. In the first year, students build a foundation in fashion and business principles through modules such as Contextualising Fashion, Frameworks of Fashion, Learning Through Organisations, Media Culture and Society, Practice of Marketing, Principles of Management, Principles of Marketing, and The Business of Fashion. This introduces them to industry knowledge, marketing fundamentals, and management concepts. The second year expands on these skills with Consumer Insights, Fashion Buying and Apparel Supply Chain, Marketing Communications, Online Fashion Retailing, Consultancy Practice, Creating a Winning Business 1, Learning through Work, Business-to-Business Marketing and Sales, Crafting Advertising Campaigns, Digital Marketing, a Field Trip, and Sustainability, Business and Responsibility, emphasizing applied learning, real-world experience, and sustainable business practices. In the final year, students focus on strategic and leadership skills with modules including Brand Management, Consultancy Project, International Fashion Strategy, Leading Innovation in Fashion, Strategic Marketing, Creative Artists Rights and Legal Disputes, Global Marketing and Sales in the Digital Age, Personal Finance, and Social Marketing. Across all three years, the course equips students with the knowledge, practical experience, and strategic thinking needed to succeed in global fashion marketing, management, and consultancy roles.